![]() ![]() ÂSmoothâ was pivotal in the selling of Supernatural and the establishment of Rob Thomas as an inescapable pop-radio chucklehead. ![]() Same with âDo You Like The Way,â which featured Lauryn Hill and Cee-Lo Green (who at the time was known only as a member of the cultish rap group Goodie Mob), or the songs with Everlast and Eagle-Eye Cherry, since those were once people that other people were familiar with. So when Dave Matthews appeared on âLove Of My Life,â it could be sold as a Dave Matthews song with Santana occasionally laying down his distinctive guitar licks. The other half would relegate Carlos Santana to guest status on his own record, with a bevy of superstars taking the spotlight and essentially forcing radio to pay attention to Supernatural. Half the record would more or less resemble a typical late-period, lightly jazzy, and predictably polyrhythmic Santana album. But Davisâa marketing genius whoâs helped to shape the careers of Janis Joplin, Bruce Springsteen, Billy Joel, Aerosmith, Whitney Houston, Alicia Keys, and Kelly Clarkson, among many othersâhad a simple but clever idea to make Supernatural a hit.
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